When it comes to specialized MBA degree programs, two of the most popular options are – MBA in International Business and MBA in Marketing. Even though within the realm of the MBA degree, there are numerous options available that allow you to gain expertise in a particular business area or topic, these two programs help you become successful in business and marketing fields.

In this post, we will delve into the general yet important details of these MBA concentrations so that you will have a clearer picture to decide your career path. Below, we have tabulated the key differences to help you make the right career decision for a brighter tomorrow. Have a look:

ParticularMBA in International BusinessMBA in Marketing
DefinitionThis MBA program mainly focuses on international business environments and challenges. It uses a global perspective to study management theories, supply chains, finance, trade, and so on. This program could help you prepare well for a prolific career in a multinational company as an international research analyst or a global business manager.This MBA program is the best-fit option for you if you are more interested in advertising, marketing theories, consumer behavior, and media. This degree program helps you prepare for a fruitful business career as a product manager, a sales manager, or a marketing manager.
Personal Skills·         Analytical Skills

·         Well-Versed in Different Foreign Languages

·         Risk-Taking Ability

·         Meticulous Researcher

·         Awareness about the World Economy

·         Creative Ideas

·         Out-of-the-Box Thinking

·         Knowledge of Marketing Strategies

·         Exceptional Communication Skills (Soft Skills)

·         Critical Thinking

·         Result or Target Oriented

·         Power to Persuade

Technical Skills·         Love for Foreign Language

·         Global Finance Skills

·         International Legal Skills for Business

·         Keen Interest in Knowing Different Cultures

·         Knowledge of Marketing Strategies

·         Ability to Conduct SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis

·         Aggressive Approach to Sell or Persuade

·         Comprehensive Understanding of the Targeted Audience

Nature of Job·         Risk-Oriented

·         Involves in International Business Dynamics

·         Revolves around the Different Foreign Policy of Nations

·         Management Operations

·         Foreign Policy Advising

·         Negotiating with International Business Deals

·         Creative

·         Innovation and Efficiency in Running Campaigns

·         Positive Outlook

·         Content-Oriented

·         Profit-Oriented

·         Zeal and Enthusiasm in Selling


Career Options Available for an MBA in International Business and an MBA in Marketing

Since both are highly popular and demandable fields, there are so many good options available in the market both at the domestic level and international level. Below, we have listed the job profiles that are currently available and can be chosen by the students after completing their degree program:

MBA in International Business

  • Multinational Manager
  • Financial Controller
  • International Foreign Policy Advisor
  • International Trade and Custom Manager
  • International Marketing Director
  • Business Development Director


MBA in Marketing

  • Sales Associate
  • Brand Manager
  • Market Research Analyst
  • Product Manager
  • Customer Relationship Executive
  • General Manager
  • Media Planner
  • Corporate Sales Head
  • Regional Manager
  • Digital Marketing Head


Industries/Sectors for an MBA in International Business and an MBA in Marketing

There are so many job profiles available for the degree holders, but what are the best industries or sectors for these areas of studies? Here is the scope of the job for these degrees:


MBA in International Business

  • Multinational Banks
  • International Corporations
  • Multinational Companies (MNCs)
  • Manufacturing Companies
  • Import-Export Firms
  • Shipping Companies
  • Aviation Companies


MBA in Marketing

  • Retail Industry
  • Digital Marketing
  • Hospitality Industry
  • Advertising Industry
  • Consultant Firms
  • Education Sector


So, What is Next?

Well, nobody can tell you which course is the best. You are the one who needs to focus on your skills and abilities to decide your career path. Yes, you need to be extremely careful in the decision-making process as once you pick one course, your decision would be irrevocable. Hence, your right decision will help you walk miles and the wrong decision will land you in a soup.

Even though we cannot tell you which course you should choose, we can help you shortlist suitable options as per your interest, educational background, skills, and career objectives. Contact our dedicated counselors to get answers to all your queries.